I quickly stepped in front of graphic-design icon Louise Fili just as she was about to pass by and said, LOUISE!, nearly causing her to spill her coffee. I introduced myself, we talked a bit, I told her I had traveled all the way from Houston to hear her keynote presentation, and asked her to please take a look at my website when she had a chance. I didn’t have any business cards, so I left her with the little, metal Nutmegger Workshop nameplate that mounts on the back of our signs. A week later, I emailed her to ask if she had a chance to visit my site. Indeed, she had, and she also added that my “business card” was the most memorable she had ever been given.
Louise happens to be married to Steven Heller, the acclaimed New York design writer. Just recently, Steve emailed me saying that Louise had passed my website to him and that he’d like to write about Nutmegger Workshop on his daily design blog, The Daily Heller. ARE YOU SERIOUS? When I saw “Steven Heller” at the top of my inbox I dropped my cell phone on our kitchen counter and brought my hands to the top of my head in disbelief. My wife fires back, “HEY! Do you want to break your phone?” We were putting away groceries.
Since Steve wrote about Nutmegger Workshop on the Daily Heller, the Workshop has enjoyed unprecedented exposure and will no doubt be presented with new opportunities down the road. Thank you, thank you, Louise Fili and Steve Heller for your time, your generosity, and your belief in Nutmegger Workshop.